IJEBM | The Impact of Alliance Orientation on Resource Complementarity: An Empirical Study on SMEs in Syria

Indexing and Abstracting

The Impact of Alliance Orientation on Resource Complementarity: An Empirical Study on SMEs in Syria

Abd Al Azez Al Bahlawan

International Journal of Engineering, Business And Management(IJEBM), Vol-7,Issue-3, May - June 2023, Pages 7-11 , 10.22161/ijebm.7.3.2

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Article Info: Received: 15 Apr 2023; Received in revised form: 14 May 2023; Accepted: 22 May 2023; Available online: 31 May 2023

Abstract:

This study examines the impact of alliance orientation on resource complementarity among Small and Medium Enterprises (SMEs) in Syria. A sample of 310 managers was surveyed to investigate the correlation between these two constructs. Findings from a reliability analysis and regression indicate a positive and significant relationship, suggesting that a stronger alliance orientation facilitates more complementary resource allocation and utilization. This paper contributes to the body of literature on SMEs, alliance orientation, and resource complementarity, and provides practical insights for managers in Syria and other similar.

Keywords:

SMEs, alliance orientation, resource complementarity, globalization.

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