IJEBM | A Study on the Relationship between Place Identity and Leisure Benefits for Foreign Tourists in Taiwan

Indexing and Abstracting

A Study on the Relationship between Place Identity and Leisure Benefits for Foreign Tourists in Taiwan

Hung-Chieh Chao

International Journal of Engineering, Business And Management(IJEBM), Vol-9,Issue-2, April - June 2025, Pages 17-29 , 10.22161/ijebm.9.2.3

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Article Info: Received: 27 Feb 2025; Received in revised form: 27 Mar 2025; Accepted: 03 Apr 2025; Available online: 09 Apr 2025

Abstract:

Taiwan is one of the world’s renowned tourist destinations. The sustained growth in inbound tourism not only brings substantial economic benefits to Taiwan but also enhances global awareness and fosters goodwill among people worldwide. This study employs empirical research to examine the differences in foreign tourists’ place attachment to Taiwan and the varying levels of leisure benefits they derive from recreational activities during their stay. Additionally, it investigates the correlation between place identity and leisure benefits. The key findings reveal that among foreign tourists, environmental identity scores the highest in place identity, while commitment scores the lowest. In terms of leisure benefits, social benefits rank the highest, whereas physiological benefits rank the lowest. A significant positive correlation exists between place identity and leisure benefits, with a canonical correlation relationship observed between the two. The research findings provide a valuable reference for future studies on the travel and leisure behaviors of tourists visiting Taiwan.

Keywords:

Place Identity; Leisure Benefits; Taiwan Tourism; Empirical Research; Place Attachment

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