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International Journal Of Rural Development, Environment And Health Research(IJREH)

Real Estates Strategies: Analysis of Strategic Management Practices in Real Estate Companies

Bayad Jamal Ali , Govand Anwar


International Journal of Rural Development, Environment and Health Research(IJREH), Vol-5,Issue-3, May - June 2021, Pages 35-48, 10.22161/ijreh.5.3.5

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Article Info: Received: 06 Apr 2021; Received in revised form: 09 May 2021; Accepted: 21 May 2021; Available online: 07 Jun 2021

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The goal of the research is to look into strategic management methods in Erbil's real estate industry. Real estate organizations are currently in need of strong strategy management methods as well as a defined company direction. This investigation took place at Erbil's real estate firms. The researchers gathered important information about strategic management in real estate organizations using a quantitative methodology. The current study enlisted the participation of 444 people. The overall findings revealed that the most effective strategy for real estate businesses is cost leadership strategy, because Erbil is currently experiencing a severe economic and financial crisis, and real estate companies should implement acquisition strategy to avoid bank bankruptcy and liquidation. Furthermore, the experts recommended that the combination of cost leadership and differentiation strategy be investigated further.

Generic Strategy, Common Strategy, Competitive Advantage, Real Estate.

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