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International Journal Of Rural Development, Environment And Health Research(IJREH)

Expanding the Technology Acceptance Model to Predict ICT Utilization in Agricultural Extension in Isabela, Philippines

Vladimir B. Caliguiran , Rosalinda S. Guingab


International Journal of Rural Development, Environment and Health Research(IJREH), Vol-8,Issue-2, April - June 2024, Pages 111-127, 10.22161/ijreh.8.2.12

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Article Info: Received: 06 May 2024; Received in revised form: 08 Jun 2024; Accepted: 18 Jun 2024; Available online: 30 Jun 2024

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With the advent of information and communications technology, the diffusion of modern farming technologies and information could be enhanced. The Technology Acceptance Model (TAM) developed by Davis is one of the widely used models to utilization of information systems such as ICT tools and resources for agriculture. In addition to the original model that measures the influence of Perceived Usefulness and Perceived Ease of Use towards the use of technology; intrinsic factors, extrinsic factors, and socio-demographic characteristics were added to test its relationship with other TAM components. Data collected through survey among agricultural extension workers (AEWs) and analyzed through descriptive and inferential statistics. Results showed that most AEWs have access to ICTs. AEWs frequently use the Rice Crop Manager, Binhing Palay App, and MOET App. The utilization of apps is seasonal or as need arises. The result shows the extent of utilization of the Binhing Palay App is significantly influenced by accessibility (0.38) and user interface (0.34) and the Leaf Color Computing App has significant relationship with accessibility (0.34). In terms of Institutional Support, the fund allocation for the office internet recorded a significant influence on the use of majority of the ICT tools. The education degree or course graduated by the AEWs has significant influence with the Perceived Usefulness of the ICTs with p-value of 0.0075.

Agricultural extension, Electronic extension, ICT for agriculture, Information and Communications Technology, Technology Acceptance Model

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