An Empirical Study on the Coupling Coordination Degree of Rural Tourism and Rural Revitalization Strategy in Shangluo City

Lien-Chieh Lee; Chenxue Feng; Xudong Yuan; Zaimeng Li; Li-Wen Pan

doi:10.22161/ijreh.10.1.3

Indexing and Abstracting

An Empirical Study on the Coupling Coordination Degree of Rural Tourism and Rural Revitalization Strategy in Shangluo City

Lien-Chieh Lee , Chenxue Feng , Xudong Yuan , Zaimeng Li , Li-Wen Pan

International Journal of Rural Development, Environment and Health Research(IJREH), Vol-10,Issue-1, January - March 2026, Pages 9-20, 10.22161/ijreh.10.1.3

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Article Info: Received: 20 Feb 2026; Received in revised form: 21 Mar 2026; Accepted: 25 Mar 2026; Available online: 28 Mar 2026

Abstract:

To comprehensively advance rural revitalization and prioritize the development of agriculture and rural areas, rural tourism serves as a key engine driving rural revitalization, closely linked to rural development, farmers’ income growth, and agricultural modernization. As a typical mountainous city, Shangluo is endowed with abundant rural tourism resources and agricultural assets. This study takes Shangluo City as a case study, employing the entropy method and a coupling coordination degree model to measure the comprehensive development levels and coupling coordination degree of the rural tourism and rural revitalization systems from 2012 to 2022. The results show that the coupling coordination degree between the two systems has steadily increased, evolving from a severely imbalanced stage in 2012 to a well-coordinated stage in 2022. However, challenges such as a singular product structure and inadequate coordination mechanisms persist during development. Based on these findings, optimization strategies are proposed, including strengthening product development, improving service quality, and establishing the brand of “Qinling’s Most Beautiful Villages,” with the aim of providing references for the integrated development of agriculture and tourism in Shangluo City and similar regions.

Keywords:

Shangluo City; rural tourism; rural revitalization; coupling coordination degree; development strategies。

References:

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An Empirical Study on the Coupling Coordination Degree of Rural Tourism and Rural Revitalization Strategy in Shangluo City

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