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NAAS Journal 2026

International Journal Of Medical, Pharmacy And Drug Research(IJMPD)

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  3. Vol-9,Issue-4, October - December 2025
  4. Enhancing Compliance with Advertising Regulations of Aesthetic Clinics in District 1, Ho Chi Minh City (Period From 2024 to 2025)

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Enhancing Compliance with Advertising Regulations of Aesthetic Clinics in District 1, Ho Chi Minh City (Period From 2024 to 2025)

Hoang Thien Minh Tri


International Journal of Medical, Pharmacy and Drug Research(IJMPD), Vol-9,Issue-4, October - December 2025, Pages 63-66 , 10.22161/ijmpd.9.4.2

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Article Info: Received: 20 Nov 2025; Received in revised form: 19 Dec 2025; Accepted:25 Dec 2025; Available online: 31 Dec 2025

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Currently, with the rapid advancement of artificial intelligence (AI) and the increasing demand for beauty services, Vietnam’s aesthetic industry is experiencing unprecedented competition. Beyond retaining loyal customers, the profitability of aesthetic clinics largely depends on attracting new clients through effective marketing campaigns. However, many clinics engage in misleading advertising, which not only negatively impacts consumers but also increases the regulatory burden on authorities. Therefore, we provide evidence that brand building is not only essential but also a key competitive advantage for businesses in the aesthetic industry to thrive. At the same time, strengthening management processes and continuously improving legal regulations are crucial to enhancing compliance with advertising regulations in aesthetic clinics. Particularly in District 1, Ho Chi Minh City, where the beauty industry is thriving, compliance with advertising regulations has become a pressing issue.

Advertising, Brand, Branding, Aesthetic industry

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