International Journal Of Language, Literature And Culture(IJLLC)

Artificial intelligence (AI) is defined as the intelligence exhibited by machines or software, in contrast to the natural intelligence displayed by human beings. While the positive features of AI include developing new drugs, optimising renewable energy generation, reporting sexual harassment, helping people with disabilities, etc, it also comes with colossal menace to the very essence of human existence. The uncontrolled and convoluted development of artificial intelligence in the current era raises several ethical questions. One of the primary areas where AI has had a significant impact is on human creativity, particularly in the fields of writing and literature. Generative and creative AI subverts the very idea of human essence, individuality, and authenticity. Large language model (LLM) chatbots like ChatGPT, Copilot, Bard, and LLaMA and art systems like DALL-E, Midjourney, and Stable Diffusion, as well as have infiltrated human creativity and artistic domains. AI thrives on anonymity; it is being used either as users or creators. Concerns have been expressed in the AI era regarding the nature of human creativity in comparison to AI-produced products. Understanding the interplay between AI and human creativity is necessary to explore the possibilities and limitations of both. The paper focuses on the relationship between human creativity and AI in the contemporary age, particularly in the context of identity and individuality. The research paper also tries to understand how human creativity endures, changes, or adapts in the face of artificial intelligence, while simultaneously recognising the complexity of identity and anonymity in modern digital settings.