International Journal Of Language, Literature And Culture(IJLLC)

This article explores the transformative impact of Artificial Intelligence (AI) on both literary creation and criticism, highlighting emerging trends and their broader implications for the field of literature. With AI technologies increasingly influencing the ways in which literature is produced and analysed, this study examines the integration of AI tools in the creative process, such as algorithmic writing assistants and generative text models, and their effects on traditional notions of authorship and creativity. Additionally, the article delves into how AI is reshaping literary criticism through advanced analytical tools and data-driven approaches, offering new methodologies for textual analysis and interpretation. By assessing the opportunities and challenges posed by AI, the article aims to provide a comprehensive overview of how these technological advancements are redefining the literary landscape and their potential consequences for future literary scholarship.