IJLLC | Analysis of Factors Influencing the Satisfaction of Domestic Tourists with the Community-Based Tourism Destination

Indexing and Abstracting

Analysis of Factors Influencing the Satisfaction of Domestic Tourists with the Community-Based Tourism Destination - Thieng Lieng Island

Chung Le Khang , Pham Vo Quy Tran , Huynh Thị Ngoc Mai , Pham Vo Anh Thi , Nguyen Minh Triet

International Journal of Language, Literature and Culture (IJLLC), Vol-4,Issue-2, March - April 2024, Pages 10-15, 10.22161/ijllc.4.2.2

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Article Info: Received: 29 Jan 2024, Received in revised form: 22 Mar 2024, Accepted: 01 Apr 2024, Available online: 05 Apr 2024

Abstract:

The study analyzed the factors influencing the satisfaction of domestic tourists participating in community-based tourism at Thieng Lieng Island Hamlet. Data were collected from 50 domestic tourists through questionnaire interviews. The data were processed to obtain average scores, maximum values, and minimum values. Tourists' satisfaction was measured using a model comprising: (1) Natural resources; (2) Infrastructure; (3) Tourist environment; (4) Service quality; (5) Residents' attitudes; (6) Service prices; (7) Cultural heritage. Based on the research findings, the authors proposed several managerial implications aimed at enhancing the satisfaction of domestic tourists at Thieng Lieng.

Keywords:

Community tourism, tourist destination, satisfaction, Thieng Lieng

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