IJHAF | Challenges and Strategies of Marketing of Medicinal Plants

Indexing and Abstracting

Challenges and Strategies of Marketing of Medicinal Plants

Ramana Rao , Dr. Gulab Singh

International Journal of Horticulture, Agriculture and Food science(IJHAF), Vol-7,Issue-5, September - October 2023, Pages 6-9, 10.22161/ijhaf.7.5.2

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Article Info: Received: 30 Jul 2023; Received in revised form: 28 Aug 2023; Accepted: 09 Sep 2023; Available online: 15 Sep 2023

Abstract:

Fieldwork undertaken in specific locations between 2019 and 2021 is crucial to the findings of this study. This study draws on secondary data collected from interviews with key informants at medical drug manufacturing firms in Rajasthan's Jaisalmer area. The study's overarching goal is to assess the current state of the market for medicinal plants, with a focus on easily accessible varieties, as well as the opportunities, threats, and tactics associated with marketing these products in the region under investigation.

Keywords:

Challenges, Strategies, Marketing, Medicinal Plants.

References:

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