• editor.aipublications@gmail.com
  • Track Your Paper
  • Contact Us
  • ISSN: 2456-7817

International Journal Of Engineering, Business And Management(IJEBM)

The relationship between generic strategies and organizational performance: A study of furniture companies in Kurdistan

Sara Azad , Suleyman Celik


International Journal of Engineering, Business And Management(IJEBM), Vol-2,Issue-5, September - October 2018, Pages 57-71 , 10.22161/ijebm.2.5.1

Download | Downloads : 6 | Total View : 1865

Share

The main purpose of this research is to examine the relationship between generic strategies and organizational performance in selected furniture companies in Kurdistan.The researcher used quantitative research method to analyze the relationship between generic strategies and organizational performance of furniture companies in Kurdistan. The researcher printed and distributed 100 questionnaires, but received only 76 questionnaires from participants. Accordingly the sample size of this study is 76 unitsThe findings of this study revealed that the three generic strategies (cost strategy, differentiation strategy and focus strategy) have positive relationship with organizational performance in selected furniture companies in Kurdistan. A research could be completed in different businesses to see if similar outcomes will be gotten. This research likewise recommends that an exploration study could be done to decide factors impacting successful execution of effective strategy in the business.

Generic strategies, Organizational Performance, Furniture companies, Kurdistan.

[1] Arasa, R., &Gathinji, L. (2014). The relationship between competitive strategies and firm performance: A case of mobile telecommunication companies in Kenya. International Journal of Economics, Commerce and Management, 2(9), 1-15. [2] Bagnoli, C., &Vedovato, M. (2014).The impact of knowledge management and strategy configuration coherence on SME performance. Journal of Management & Governance, 18(2), 615-647. [3] Bamiatzi, V. C., &Kirchmaier, T. (2014). Strategies for superior performance under adverse conditions: A focus on small and medium-sized high-growth firms. International Small Business Journal, 32(3), 259-284. [4] Banker, R., Mashruwala, R., &Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?. Management Decision, 52(5), 872-896. [5] Bayraktar, C. A., Hancerliogullari, G., Cetinguc, B., &Calisir, F. (2017). Competitive strategies, innovation, and firm performance: an empirical study in a developing economy environment. Technology Analysis & Strategic Management, 29(1), 38-52. [6] Brenes, E. R., Montoya, D., &Ciravegna, L. (2014). Differentiation strategies in emerging markets: The case of Latin American agribusinesses. Journal of Business Research, 67(5), 847-855. [7] Brouthers, K. D., Nakos, G., & Dimitratos, P. (2015).SME entrepreneurial orientation, international performance, and the moderating role of strategic alliances. Entrepreneurship Theory and Practice, 39(5), 1161-1187. [8] Brueller, N. N., Carmeli, A., & Markman, G. D. (2018).Linking merger and acquisition strategies to postmerger integration: a configurational perspective of human resource management. Journal of Management, 44(5), 1793-1818. [9] Brueller, N. N., Carmeli, A., & Markman, G. D. (2018).Linking merger and acquisition strategies to postmerger integration: a configurational perspective of human resource management. Journal of Management, 44(5), 1793-1818. [10] Ceptureanu, S. I., Ceptureanu, E. G., &Visileanu, E. (2017).Comparative analysis of small and medium enterprises organizational performance in clothing industry/Analizacomparativa a performantelor organizationale ale întreprinderilormicisimijlocii. Industria Textila, 68(2), 156. [11] Davoudi, S. M. M., Fartash, K., Venera, G. Z., Asiya, M. B., Rashad, A. K., Anna, V. B., & Zhanna, M. S. (2018). Testing the Mediating Role of Open Innovation on the Relationship between Intellectual Property Rights and Organizational Performance: A Case of Science and Technology Park. EURASIA Journal of Mathematics Science and Technology Education, 14(4), 1359-1369. [12] Davoudi, S. M. M., Fartash, K., Venera, G. Z., Asiya, M. B., Rashad, A. K., Anna, V. B., & Zhanna, M. S. (2018). Testing the Mediating Role of Open Innovation on the Relationship between Intellectual Property Rights and Organizational Performance: A Case of Science and Technology Park. EURASIA Journal of Mathematics Science and Technology Education, 14(4), 1359-1369. [13] González-Rodríguez, M. R., Jiménez-Caballero, J. L., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2018).Revisiting the link between business strategy and performance: Evidence from hotels. International Journal of Hospitality Management, 72, 21-31. [14] Gure, A. K., & Karugu, J. (2018).Strategic management practices and performance of small and micro enterprises in Nairobi City County, Kenya. International Academic Journal of Human Resource and Business Administration, 3(1), 1-26. [15] Hammersley, M. (2017).Deconstructing the qualitative-quantitative divide 1. In Mixing methods: Qualitative and quantitative research (pp. 39-55). Routledge. [16] Micheli, P., & Mura, M. (2017).Executing strategy through comprehensive performance measurement systems. International Journal of Operations & Production Management, 37(4), 423-443. [17] Nardi, P. M. (2018). Doing survey research: A guide to quantitative methods. Routledge. [18] Parnell, J. A., Long, Z., & Lester, D. (2015).Competitive strategy, capabilities and uncertainty in small and medium sized enterprises (SMEs) in China and the United States. Management Decision, 53(2), 402-431. [19] Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171, 241-249. [20] Rosenberg Hansen, J., &Ferlie, E. (2016). Applying strategic management theories in public sector organizations: Developing a Typology. Public Management Review, 18(1), 1-19. [21] Tansey, P., Spillane, J. P., &Meng, X. (2014). Linking response strategies adopted by construction firms during the 2007 economic recession to Porter’s generic strategies. Construction management and economics, 32(7-8), 705-724. [22] Tavitiyaman, P., Zhang, H. Q., Wei, J., &Saiprasert, W. (2018).Moderating effect of hotel markets on differentiation strategies and performance. Anatolia, 1-14. [23] Úbeda, R., Alsua, C., & Carrasco, N. (2015). Purchasing models and organizational performance: a study of key strategic tools. Journal of Business Research, 68(2), 177-188. [24] Zehir, C., Can, E., &Karaboga, T. (2015). Linking entrepreneurial orientation to firm performance: the role of differentiation strategy and innovation performance. Procedia-Social and Behavioral Sciences, 210, 358-367.