• editor.aipublications@gmail.com
  • Track Your Paper
  • Contact Us
  • ISSN: 2456-7817

International Journal Of Engineering, Business And Management(IJEBM)

Stakeholders’ Perceptions on the Performance of Motorcycle Riding Business in Nyamagana District

George Essau , Dr. Tihibunda Ngonzi

International Journal of Engineering, Business And Management(IJEBM), Vol-6,Issue-2, March - April 2022, Pages 135-143 , 10.22161/ijebm.6.2.11

Download | Downloads : | Total View : 337

Article Info: Received: 03 Apr 2022; Received in revised form: 18 Apr 2022; Accepted: 22 Apr 2022; Available online: 27 Apr 2022


This study sought to examine stakeholder practices in the Nyamagana district motorcycle riding business. This study used a case study research design with a sample size of 93. In-depth interviews and questionnaires were utilized to collect data, and SPSS was used to analyze it. The findings indicated activities such as using various advertising strategies, raising awareness, forming a motorbike driver's association, offering inexpensive service costs, holding seminars, and safety. The results of correlation analysis revealed a significant relationship between promotion strategy (r (90) > -.293 p.005), awareness about the use of motorcycle as a business (r (90) >.154 p048), association of motorcycle drivers (r (90) > -1.12p.295), affordable price (r (90) >.098p.358), and seminar and safety education (r (90) > -.307 p.003). Motorcycles are promoted by government authorities as an easy and quick way to get licensed and insured. There were other concerns including complicated registration, tax compliance, motorcycle driver theft, careless driving, poor personal cleanliness, inadequate passenger safety gear, and traffic issues. The report advocated clear mechanisms for motorcycle business operators to undertake their activities without interference by extraneous authorities, improved working conditions, and regular training and seminars for motorcycle drivers and operators.

Stakeholder’s perceptions, Motorcycle riding business, performance perception, Transportation, Tanzania.

[1] Ajay, K. (2011). Understanding the emerging role of motorcycles in African cities. A political economy perspective SSATP Discussion Paper No. 13 Urban Transport Series.
[2] Anne, H. O., Edward M., Stephen M., Linda H., and Alison G., A. (2015). Youth unemployment, community violence, creating opportunities in Dar es Salaam, Tanzania: A qualitative study. Tanzania Journal of Health Research 17(1).
[3] Anon, H. I. (2014). Motorcycle related road traffic crashes in Kenya facts & figures. RS10, Kenya project, Nairobi
[4] Anon, H. I. (2015). Rural transport service indicators; report of the piton-Djallo road, Nothern Cameroun. International Forum for Rural Transport and Development. London
[5] Bailey, O. (2016). Emerging mobility crisis: The use of motorbike as public transport in cities, communication at the 10th World Conference of Transport Research, Seoul. Sage publications: United States. 28-31pp.
[6] Bartlett, J. (2013). Motorcycle reliability survey shows what goes wrong. Consumer Reports, retrieved 26 March 2013
[7] Bello, H., & Jatum, A., & Inuwa, N. (2017). An appraisal of socio-economic impacts of commercial motorcycles in Gombe State, Nigeria. International Journal of Asian Social Science. 7(6) 480-488.
[8] Berrones, S., & Luis, D. (2018). The working conditions of motorcycle taxi drivers in Tláhuac, Mexico City. Journal of Transport & Health. 8: 73–80.
[9] Bishop, T. (2015). Opportunities to improve road safety through Bodaboda associations in Tanzania. Africa community access partnership. Dar es Salaam. Thrust Publication Ltd: 38-42pp
[10] Boniface, M., M. (2011). Critical success factors in the Motorcycle Bodaboda Business in Nairobi, Kenya. Master of Business Administration Degree, School of Business, University of Nairobi. (Unpublished).
[11] Bryman, A. (2006). Integrating quantitative and qualitative research: How is it done? Qualitative Research 6(1):97–113
[12] Creswell, J. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research (4th ed.) Upper Saddle River, NJ: Pearson Education.
[13] Duglin K., S. (2005). The savvy guide to Motorcycles, Indy Tech Publishing,
[14] Emilie, M. (2020). Taking a sustainability turn? Stakeholder perceptions on electrification of motorcycle taxis in Nairobi, Kenya. Master of Science in Urban Management at Technische Universität Berlin (Unpublished)
[15] Euphracia, A., O. (2019). The contribution of motorcycle business to the wellbeing of operators in Kisumu County, Kenya. Master of Arts degree in community development of Kenyatta University (Unpublished).
[16] Galuszka, J., & Martin, E., & Nkurunziza, A., &Achieng’ O, J. & Senyagwa, J., & Teko, E. Lah, O. (2021). East Africa’s policy and stakeholder integration of informal operators in electric mobility transitions Kigali, Nairobi, Kisumu and Dar es Salaam. Sustainability 13, PP 17 – 30.
[17] Gitonga, V., W. (2014). Factors influencing growth of informal transport sector: A case of Bodaboda transport in central division, Embu west district. Masters of Arts degree in project planning and management. University of Nairobi (Unpublished).
[18] Jamal, V. (2014). Farewell to farms: De-agrarianisation and employment in Africa. Aldershot: Ashgate. 12pp
[19] James, J., N. and James, G., K. (2019). The influence of motorcycles/bodaboda on community development in rural Kenya: A study of the challenges facing motor cycle operators in Meru South Sub-County. Journal of Education and Human Development March (8)1, pp. 86-92.
[20] Kavuma, R. (2015). Revved and ready to go: Tanzania is set to tackle unstoppable Bodaboda taxis. The Guardian. Guardian News and Media Limited.
[21] Kombo, D. K. & Tromp, L.A. (2006). Proposal and thesis writing: An introduction. Nairobi: Pauline Publications Africa.
[22] Kores, T. M. (2017). Factors determining growth of motorcycle transport in Kajiado County, Kenya. Master of business administration (corporate management) to the school of business and public management of KCA University (Unpublished).
[23] Kothari, C. (2007). Research methodology; methods and techniques. New age international (P) Limited. New Delhi.
[24] Krishnaswani, O. R. (2003). Methodology of research in Social Sciences, Himalaya Publishing House, New Delhi, India.
[25] Kumar, R. (2011). Research methodology: A step-by-step guide for beginners, (3rdEd). New Delhi: Sage publication Inc.
[26] Lin, J., & Xin L., and Yaqian L. (2018). Impact of different stakeholders of bike-sharing industry on users’ intention of civilized use of bike-sharing 10 (1437) pp. 1 26
[27] Lourdes, D., & Olvera, A., G. & Didier, P., & Pascal P. (2016). Earning a living, but at what price? Being a motorcycle taxi driver in a Sub-Saharan African city. Journal of Transport Geography, Elsevier, 55, pp.165 - 174.
[28] Luvinga, K., & Kilasara, S. (2020). The financial implications of Bodaboda transport business among youths in Arusha- cost benefit analysis. Advances in Social Sciences Research Journal, 7(4), 177-185.
[29] Mbegu, S. & Mjema, J. (2019). Poverty cycle with motorcycle Taxis (Boda-Boda) Business in Developing Countries: Evidence from Mbeya Tanzania. Open Access Library Journal, (6) 1-11.
[30] Neema, U. (2020). Contribution of Bodaboda business on improving the standard of living among youth in Tanzania: A case of Ubungo district in Dar es Salaam. Master of Business Administration in Corporate Management (MBACM) of Mzumbe University, (Unpublished).
[31] Nicola, B., (2016). Youth poverty, employment and livelihoods: Social and economic implications of living with insecurity in Arusha, Tanzania. International Journal of Environment and Urbanization.28 (2), page(s): 437-45
[32] Oladipo O., O. (2012). The development and impact of motorcycles as means of commercial transportation in Nigeria. Research on Humanities and Social Sciences. 2(6) 231 – 239.
[33] Olawo, K. W., & Ochieng. I., & Ombok, O., & Benjamin, A., & Florence O., (2014). The effect of increased investment in Bodaboda business on economic empowerment of people in Kisumu west district. European Journal of Business and Management 6 (39).
[34] Poon, L. (2016). The love-hate relationship between East Africa and its two-wheeled taxis. City Lab. The Atlantic.
[35] Rachel, A., Tom, W., & Robin, L., & James., W. (2019). Barriers to investing in cycling: Stakeholder views from England. Transportation Research Part A: Policy and Practice 12(8) pp 149-159
[36] Singoro, B. W., Wakhungu, J., Obiri, J., & Were, E. (2016). Causes and trends of public transport motorcycle accidents in Bungoma County, Kenya. International Journal of Multidisciplinary Academic Research, 4(1), 36– 42.
[37] Sithembiso, M., & Richard, M. (2019). Motorcycle parts and aftermarket industry regional value chain in Southern Africa. United Nations World Institute for development economic Research. WIDER Working Paper 2019/38
[38] Suzy, C., and Gina, P. (2015). Tanzania motorcycle taxi rider training: Assessment and development of appropriate training curriculum final report. AFCAP Project Reference Number: TAN2015E available from https://www.transaid.org retrieved on 29th April 2021.
[39] Tom, B., and Caroline, B., (2021) Enhancing understanding on safe motorcycle and three-wheeler use for rural transport. Literature review. Available from https://www.transaid.org retrieved on 27th April 2021
[40] Turner J., Mgonja E., Barber C., & Brader H., (2018). An investigation into the role of transport operator associations in shaping transport services in Africa’s rural areas. Transaid, London, UK. 144p
[41] Zoé J. Bosch, Dirk R., (2021). Strategic positioning of a motorcycle manufacturer within the Fourth Industrial Revolution. Independent research journal in the management science. 21(1) pp 23 – 41.