• editor.aipublications@gmail.com
  • Track Your Paper
  • Contact Us
  • ISSN: 2456-7817

International Journal Of Engineering, Business And Management(IJEBM)

Consumer’s Attitude towards Environmental Sustainability while Purchasing Covid 19 Products

Aswin M M , Athira V

International Journal of Engineering, Business And Management(IJEBM), Vol-5,Issue-3, May - June 2021, Pages 103-107 , 10.22161/ijebm.5.3.15

Download | Downloads : 3 | Total View : 341

Article Info: Received: 07 Jun 2021; Received in revised form: 21 Jun 2021; Accepted: 29 Jun 2021; Available online: 05 Jul 2021


Environmental sustainability is a term that is of huge relevance to the current as well as the forthcoming generation. It primarily attempts to avoid actions that deplete natural resources in order to maintain ecological equilibrium. Sustainable practices enable a person to consider the future needs of the resources being consumed today. It influences the consumption patterns exhibited by a person. Covid 19 pandemic triggered the demand for a wide range of Covid 19 essential products like N95 masks, sanitizers, etc. As these products are in a huge surge, it is also important to understand the effects they have on environmental sustainability and the attitude of consumers towards the idea of green Covid 19 goods. The goal of this study is to determine the attitude of consumers towards environmental sustainability when purchasing Covid 19 products. A quantitative method is adopted for the study with a sample size of 200, collected using a convenient sampling method. After a detailed analysis of the data collected, we concluded that Environmental Protection, Perceived Availability Barrier, Perceived Quality/Performance Barrier, Perceived time barrier & Personal Norms have a significant influence in consumer’s attitude towards environmental sustainability. We believe that our research findings will build on the existing body of knowledge by addressing the way consumers prioritize their eco-friendly purchases.

Covid 19 Products, Eco-friendly, Ecological Balance, Environmental Sustainability, Pandemic.

[1] Severo, E. A., De Guimarães, J. C. F., & Dellarmelin, M. L. (2021). Impact of the COVID-19 pandemic on environmental awareness, sustainable consumption and social responsibility: Evidence from generations in Brazil and Portugal. Journal of Cleaner Production, 286. https://doi.org/10.1016/j.jclepro.2020.124947
[2] Ranjbari, M., Shams Esfandabadi, Z., Zanetti, M. C., Scagnelli, S. D., Siebers, P. O., Aghbashlo, M., Peng, W., Quatraro, F., & Tabatabaei, M. (2021). Three pillars of sustainability in the wake of COVID-19: A systematic review and future research agenda for sustainable development. Journal of Cleaner Production, 297, 126660. https://doi.org/10.1016/j.jclepro.2021.126660
[3] Patrício Silva, A. L., Prata, J. C., Walker, T. R., Duarte, A. C., Ouyang, W., Barcelò, D., & Rocha-Santos, T. (2021). Increased plastic pollution due to COVID-19 pandemic: Challenges and recommendations. Chemical Engineering Journal, 405(August 2020), 126683. https://doi.org/10.1016/j.cej.2020.126683
[4] Peluso, A. M., Pichierri, M., & Pino, G. (2021). Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy. Journal of Retailing and Consumer Services, 60(October 2020), 102443. https://doi.org/10.1016/j.jretconser.2021.102443
[5] Parashar, N., & Hait, S. (2021). Plastics in the time of COVID-19 pandemic: Protector or polluter? Science of the Total Environment, 759, 144274. https://doi.org/10.1016/j.scitotenv.2020.144274
[6] Cohen, M. J. (2020). Does the COVID-19 outbreak mark the onset of a sustainable consumption transition? Sustainability: Science, Practice, and Policy, 16(1), 1–3. https://doi.org/10.1080/15487733.2020.1740472
[7] He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116(May), 176–182. https://doi.org/10.1016/j.jbusres.2020.05.030
[8] Mende, M., & Misra, V. (2021). Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help. Journal of Public Policy and Marketing, 40(1), 94–96. https://doi.org/10.1177/0743915620930695
[9] Qi, X., Yu, H., & Ploeger, A. (2020). Exploring influential factors including COVID-19 on green food purchase intentions and the intention–behaviour gap: A qualitative study among consumers in a Chinese context. International Journal of Environmental Research and Public Health, 17(19), 1–22. https://doi.org/10.3390/ijerph17197106
[10] Tanner, C., & Kast, S. W. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology and Marketing, 20(10), 883–902. https://doi.org/10.1002/mar.10101
[11] Ursachi, G., Horodnic, I. A., & Zait, A. (2015). How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators. Procedia Economics and Finance, 20(15), 679–686. https://doi.org/10.1016/s2212-5671(15)00123-9