IJEBM | Analysis of the Awareness Level of Customers about the different Retailing Technologies

Indexing and Abstracting

Analysis of the Awareness Level of Customers about the different Retailing Technologies

Shweta Arya , Dr. Bhoopendra Bharti

International Journal of Engineering, Business And Management(IJEBM), Vol-7,Issue-5, September - October 2023, Pages 1-8 ,

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Article Info: Received: 01 Aug 2023; Received in revised form: 03 Sep 2023; Accepted: 10 Sep 2023; Available online: 25 Sep 2023

Abstract:

The increased digitization of the world has created a new kind of shopper. Consumers are demanding more and more from their in-store experience, forcing companies to innovate quickly. The main aim of the study is Analysis of The Awareness Level of Customers About the Different Retailing Technologies. We will design a self-administered survey using multi-item constructs for measuring the phenomena of interest. We will utilize appropriate scales, such as those measuring levels of agreement, significance, and satisfaction. According to the results of this study, consumers have a broad knowledge of technological advancements but a narrower understanding of vending machines.

Keywords:

Retailing, Technologies, Customer, Shopper, Awareness, Digitization

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